You can buy anything from vending machines, even fresh eggs.
We only had a short walk into Matsuyama, visiting Temple 49 Jodoji (Pure Land Temple) set in bamboo forest.
Temple 50 Hantaji (Temple of Great Prosperity). Its bell was made in 1696.
Temple 51 Ishiteji (Stone Hand Temple), is a very large complex, and second busiest of the 88 Temples.
A newly married couple emerged near the Dogo Onsen as we passed on our way into Matsuyama.
We stayed at the Matsuyama Youth Hostel on a hill near Dogo Onsen in a large tatami room. It was a good location.
(33.8495 N 132.7904 E)