“Ronda is the place where to go, if you are planning to travel to Spain for a honeymoon or for being with a girlfriend. The whole city and its surroundings are a romantic set… Nice promenades, good wine, excellent food, nothing to do…”
Ernest Hemingway (1899-1961)
For hundreds of years the houses of the tiny pueblo of Júzcar (POP 220), 22 klms and a short taxi ride from Ronda, were whitewashed – just another Pueblo Blanco.
In 2011, Sony Pictures were looking for a pueblo to be painted blue for the opening of The Smurfs movie (Los Pitufos in Spanish). The villagers were reluctant, but a wad of cash and a promise to repaint the Pueblo white swayed the vote. 4,000 litres of vivid blue paint later, Júzcar became Smurftown.
Six months on Sony came back to re- whitewash the houses. Thanks, but we will stay blue said the whole village – from a handful of visitors each year over 80,000 people passed through in the six months!